![]() ![]() This makes it easier to manage location settings. In DuckDuckGo, you get an option to toggle location-based search results on which is set to off by default. Still, DuckDuckGo, like Google, does show ads but more on that later. Not only this, the company behind DuckDuckGo says that it will not even look at your IP address. Read.ĭuckDuckGo will not track your location or searches. You can’t take screenshots in Incognito on mobile so here is a desktop screenshot. Google even mentions it then and there when you launch Incognito mode. Incognito tells your browser not to store any data or history, Google and sites you are visiting can collect and store data including the advertisers who pay top dollars for it. It will track your location even in the Incognito mode. Google also tracks your location so ads are more personalized based on where you live. Google tracks your keyword searches, so if I search for the price of MacBook Air which shows a buyer intent, sites I visit after that may have Google ads showing MacBook prices in my local currency. You don’t even have to visit, just begin typing in the address bar and Google will do the needful. ![]() When you are using Google Chrome on your mobile, by default, it is set to use Google’s search engine. ![]() Let’s take a look at how DuckDuckGo is solving the privacy issue and how it differs from Google Search when it comes to user data.Īlso Read: Top Google Chrome Extensions for Privacy DuckDuckGo vs Google # 1. Ads are served in real time and affiliate marketing is used to make money. More on that later.ĭuckDuckGo is not as good a search engine as Google, but it is a privacy-focused browser that will neither collect data nor personalize your search results in any way. Google Search uses user data and feedback to display targeted search results but protects personal identity using Advertising IDs that are only visible to advertisers. ![]()
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